BOOKS
Books built from work, not theory.
The writing started with mistakes, sales conversations and business situations I did not want to forget. The books turn those patterns into material you can use in your own work.


NAKED SALES
Sales starts long before the pitch.
Who is the buyer? What problem are we actually solving? Why should they listen? Naked Sales follows the commercial journey from goals and first contact to closing, leadership and the systems around sales.


EXPERIENCE IS KEY
Seven real business stories. Eight tools to use.
Experience is Key looks at recurring problems through real business situations. The point is not to admire the story, but to recognise the pattern early enough to make a better next decision.
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