Naked sales part 2 – Conspiracy
Sometimes we predict something nonrealistic and even non predictable.
was something like that. I’m not sure what – my youthful exuberance, excessive
confidence or perhaps unmatched naivety – blinded me to such an extent that I
arrived at the meeting completely unprepared.
When I recollect this meeting today, I
think the situation resembled stepping out in front of a client and saying: “Have you,
perhaps, thought about me? Is there a chance that I could do something for you?”
You would probably say: “What an idiot!” Exactly. I failed to redeem my joker and
arrived at that meeting like a bull in a china shop.
A mistake salespeople often make is that they themselves don’t know why a buyer
should buy their solution, and due to their sloppy presentation the buyer is unable
to recognise the advantages which could convince them to enter into collaboration.
A salesperson is someone with an open character, who adores human
communication. The salesperson’s life mission is to help their customers achieve an
easier, more pleasant life. A salesperson is not a deceiver or a person who would
misuse their customers’ trust.
In addition to their values, a salesperson is also defined by their knowledge. In
theory and in practice. Naked sales book focuses mainly on the latter.